Specmaster Training



Enroll in our comprehensive Online SpecMasters Program to become a SpecChem Certified Sales Professional.

Earn swag, be eligible for additional giveaways and benefits, and gain valuable knowledge.


Learn about our products, how to apply them, and most importantly, how to sell them

Get to know us, who we are, and our commitment to providing value to our distributors

Become a concrete building material/industry problem solver

Learn how to add value to your customers – and make more money while doing it

    The Online Program Curriculum Covers:

    An introductory track introducing you to SpecChem, the program, tools and
    resources available to you as a SpecChem Distributor, and more.

    A Chemical track that takes you through our chemical categories and products,
    including form release agents, curing compounds, bond breakers, sealers and
    densifiers, and more. This covers more than just product information, but includes
    sessions focused on product systems, industry applications, selling techniques,
    and more.

    A similar track focusing on Cementitious products and systems – repair, restoration
    and patching products, flooring systems utilizing underlayments, overlayments
    and decorative systems, an extensive family of specialty grout, and more,
    complete with tutorials covering prep, application, and more.

    A track solely dedicated to Specialty concrete products. Epoxies, from bonding
    agents to coatings to multi-part grouts to polyurea products, including our control joint
    filler, as well as our entire control joint system, to our line of asphalt patching,
    waterproofing and damp-proofing. We’ll give you the tools to add value to those
    highly specialized opportunities.

    A line of additional sales-focused modules – deeper dives that go a step further in
    covering system sales, niche industries, and market-specific case studies.

    Get started with our popular courses

    Here's a small sample of what SpecMaster can offer you.

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